8 Top Tips For A Successful Year-End Campaign

Nonprofit fundraising expert Mary Gladstone-Highland will share top, sector-specific resources and real-life examples of the best practices in action. You will learn how to apply these strategies to your organization’s year-end campaign.

Topics covered

  • What strategic approaches will multiply individual year-end giving in 2021?
  • Who should you target this year? Why?
  • What campaign messaging is most effective now?
  • How can you get donor management software to actually help you?
  • Should you include Giving Tuesday in your year-end plans? How?
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Training Overview

Get phenomenal results from your 2021 year-end campaign. Learn eight new strategies to drive more donations.

To capitalize on 2021’s expected spike in year-end charitable giving, you need a campaign like none you have executed in previous years. It needs to speak to new donor priorities and target the right supporters.

You can apply new skills and resources to transform your year-end campaign and drive more donations.

  • What strategic approaches will multiply individual year-end giving in 2021?
  • Who should you target this year? Why?
  • What campaign messaging is most effective now?
  • How can you get donor management software to actually help you?
  • Should you include Giving Tuesday in your year-end plans? How?
Recommended Audience
Who Should Attend?
  • Chief executives
  • Executive directors
  • Board members
  • Nonprofit counsel
  • Senior management
  • Financial staff
  • Managers
  • Development directors and staff
  • Volunteer coordinators
  • Program directors
  • Fundraising professionals
  • Donor relations managers
  • Marketing managers
  • Major gift directors
  • Planned giving directors
  • Grant writers
What's included
Training includes
  • Certificate of Attendance
  • All resources and training materials
About

Expert Presenter

Mary Gladstone-Highland
  • Certified Nonprofit Professional
  • Fourteen years of experience leading organizations
  • Graduate of the Maxwell School of Citizenship & Public Affairs at Syracuse University
  • Master of Public Administration
  • Certificate in Advanced Study in Conflict and Collaboration
  • Certified Fund Raising Executive
  • Has raised over $3.4 million for numerous organizations over the past five years