Big-Impact Improvements For Higher Education Websites

Webmaster and HR expert Jenni Stone will share practical tips to improve your college’s website in order to improve student experience.

What You'll Learn

  • What are the top questions of students and parents?
  • What is the most effective way to present content on your site?
  • What do well-designed university websites look like? What are they doing right?
  • How can you avoid common usability pitfalls?
  • How can you create a cohesive brand without constraining creativity or identity among departments?
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INFORMATION
Training Overview

Is your institution's website complete? Update web content to appeal to distributed stakeholders.

Your website must provide comprehensive information for diverse audiences—from prospective students and their families to faculty, alumni, and donors. As COVID-19 restrictions and fears persist, this digital location may be the only visit to your campus available to many potential stakeholders.

Effective college and university websites can increase conversions, strengthen institutional credibility and brand, improve user satisfaction, and save time and money. It is possible to make a few tweaks to your site content and layout to achieve remarkably better results.

  • What are the top questions of students and parents?
  • What is the most effective way to present content on your site?
  • What do well-designed university websites look like? What are they doing right?
  • How can you avoid common usability pitfalls?
  • How can you create a cohesive brand without constraining creativity or identity among departments?
Recommended Audience
Who Should Attend?
  • Deans
  • Provosts
  • Vice presidents
  • Admissions leaders
  • Development department leaders
  • College or university website administrators
  • Information technology professionals
  • Marketing and communications team members
What's included
Training includes
  • Certificate of Attendance
  • All resources and training materials
About

Expert Presenter

Jenni Stone
  • Dual-certified: Professional in Human Resources (PHR) and SHRM Certified Professional (SHRM-CP)
  • SHRM Spartanburg and Society for Human Resources Management
  • Frequent speaker at professional human resource meetings and conferences across the country
  • Master’s Degree in HR Management at professional human resource meetings and conferences across the country.