From Mid-Level To Major Donor Certification

Move your donors up the pyramid before year-end. Discover the secret path to major gifts
and earn a certification.

November and December are the magical months to win major gifts. Converting mid-level donors is the surest path to success. You can apply 12 secrets to move your supporters up the pyramid by convincing them to provide large and ongoing funding for your organization before year-end.

To help you fill your fundraising pipeline with major gifts, we are offering an intensive five-session certification program. These engaging and interactive webinars will enable you to:

• Professionalize your development department
• Convince mid-level donors to give significantly more
• Earn a prestigious certification
• Advance your career

Webinar 1: Getting Your Development Office Ready For Major Gifts

• Infrastructure
• Professionalizing the development office
• Creating a philanthropic culture

Webinar 2: Where To Find Major Donors

• Prospect research
• Involving board, staff, and volunteers

Webinar 3: Building Relationships

• Cultivation activities
• Cultivation events

Webinar 4: Telling Your Story

• Understanding donor motivations
• Presenting your case for support
• Listening to the donor’s story

Webinar 5: Making The Ask

• How, when, who, what, how much
• Stewarding the donor