Higher Education Fundraising: Acquiring, Stewarding, And Retaining Donors During COVID-19

Annual giving expert Nky S. McGinnis will help you boost donor retention rates. You will learn how to maintain a robust donor pipeline.

What You'll Learn

  • What are the best strategies to track first-time gifts?
  • What donor acknowledgments and communications should you send?
  • How can you ask for and receive gift renewals?
  • How should you report efforts to advancement/development colleagues?
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Training Overview

Are donations to your institution up in 2021? Discover pandemic-proof techniques to raise more money.

COVID-19 has made it tough for many colleges and universities to acquire, steward, and retain donors. It is more necessary than ever to make the fundraising process a positive experience for every potential donor.

Some higher education institutions are using thoughtful stewardship and effective communication to increase donations despite the pandemic. You can implement a similar plan using new gift acknowledgments, celebrating first-time donors, and communicating transparently regarding impact.

  • What are the best strategies to track first-time gifts?
  • What donor acknowledgments and communications should you send?
  • How can you ask for and receive gift renewals?
  • How should you report efforts to advancement/development colleagues?
Recommended Audience
Who Should Attend?
  • Donor relations staff
  • Annual giving professionals
  • Development officers
  • Communications assistants/writers
  • Fundraising staff
What's included
Training includes
  • Certificate of Attendance
  • All resources and training materials
About

Expert Presenter

Nkiruka S. McGinnis
  • Director of the annual campaign at Towson University
  • Dedicated fundraising professional with 15 years of experience in individual giving, donor and volunteer engagement, and staff management
  • Identifies, recruits, and develops volunteer teams to support alumni, parent, and faculty and staff fundraising campaigns
  • Manages the Founders Society leadership giving program
  • BA in Sociology from the University of Pittsburgh
  • MSc. in Management (Healthcare) from the University of Maryland Global Campus
  • Ph.D. in Health Services from Walden University