Fundraising accounts for a significant portion of nonprofit budgets. Unfortunately, it is not a predictable source of nonprofit revenue. As a result, it might be the right time for you to update your development skills to improve your organization's fundraising results. Obtaining your development director certification will increase donations and advance your career. During the Development Director Certification program, you will take part in five informative, interactive webinars. You will learn the foundations of nonprofit development and gain the knowledge you need to excel in your nonprofit's development role. You will receive nonprofit-specific resources and hear examples of best practices in action. We'll show you how to implement development tactics that work today with development expert Mary Gladstone-Highland. By the end of the program, you will have a renewed passion for your role and the tools you need to succeed.

What You'll Learn

During this highly informative certification series our speaker will discuss:

• Responsibilities of a development director
• Development director’s role regarding the board, staff, and volunteers
• How to develop a strategic fundraising mindset
• How to secure high-dollar donations
• How fundraising and marketing overlap
• Fundraising campaign prep
• Fundraising with confidence
• Building an engaged fundraising team
• Boosting your fundraising ROI
• Cultivating loyal donors
  

You’ll Also Receive

• All sessions include a PDF version of the presentation slides along with any additional materials or resources provided by the presenter
• Certification upon successful completion of the program
• One certification exam attempt is included
  

Development Director Certification Program Outline
Webinar 1: Development Director Roles and Responsibilities

• Responsibilities of a development director
• Development director’s role regarding the board, staff, and volunteers
• Skills that make an effective development director
• Interview and resume tips for securing a development position
• Various types of fundraising activities and channels
• Developing a case for support
  

Webinar 2: Development Office Foundations

• Fundraising priorities
• Fundraising plans
• Cultivating a culture of philanthropy
• How to develop a strategic fundraising mindset
• How to craft an excellent fundraising plan
• How to solicit support from staff, board members, and volunteers
  

Webinar 3: Donor Relations

• How to build a strong donor base
• How to secure high-dollar donations
• The importance of a diversified funding portfolio
• How to create a seamless and stress-free stewardship plan and process
• How to make the “ask”
• Donor management software
  

Webinar 4: Fundraising and Marketing

• How to develop a comprehensive marketing plan and calendar
• Sharing impactful stories that reach donors
• How fundraising and marketing overlap
• Fundraising communications with a high return on investment
• Choosing the best marketing platforms for your fundraising efforts
• Organizing your fundraising influencers
  

Webinar 5: Fundraising Campaigns

• Various campaigns that support fundraising efforts
• Choosing the best campaign
• Fundraising campaign prep
• Coordinating the active phase of a campaign
• The importance of campaign stewardship
• Crafting campaign narratives