Development Director Certification

11-04 to 11-08-2024 3:00 PM EST or 12-02 to 12-06-2024 3:00 PM EST or 02-10 to 02-14-2025 3:00 PM EST

Nonprofits depend on fundraising for a portion of their budgets. Management regrets that it is not necessarily a predictable source of nonprofit revenues. In light of this, today might be the right time to update your development skills to improve results. Earning your Development Director Certification will increase donations and advance your career. The Development Director Certification program includes five information-packed, interactive webinars. These will guide you through the foundations of nonprofit development and give you the knowledge you need to excel in the development director role at your organization. You will receive nonprofit-specific resources and discuss real-life examples of best practices in action. Development expert Mary Gladstone-Highland will show you tactics that work today. You will finish the program with a renewed passion for your role and the necessary tools for success

What You'll Learn
During this highly informative certification series our speaker will discuss:
  • Responsibilities of a development director
  • Development director’s role regarding the board, staff, and volunteers
  • How to develop a strategic fundraising mindset
  • How to secure high-dollar donations
  • How fundraising and marketing overlap
  • Fundraising campaign prep
  • All courses include a PDF version of the presentation slides along with any additional materials or resources provided by the presenter
  • One certification exam attempt is included
Development Director Certification Program Outline
Webinar 1: Development Director Roles and Responsibilities
  • Responsibilities of a development director
  • Development director’s role regarding the board, staff, and volunteers
  • Skills that make an effective development director
  • Interview and resume tips for securing a development position
  • Various types of fundraising activities and channels
  • Developing a case for support
Webinar 2: Fund Development Office Foundations
  • Fundraising priorities
  • Fundraising plans
  • Cultivating a culture of philanthropy
  • How to develop a strategic fundraising mindset
  • How to craft an excellent fundraising plan
  • How to solicit support from staff, board members, and volunteers
Webinar 3: Donor Relations
  • How to build a strong donor base
  • How to secure high-dollar donations
  • The importance of a diversified funding portfolio
  • How to create a seamless and stress-free stewardship plan and process
  • How to make the “ask”
  • Donor management software
Webinar 4: Fundraising and Marketing
  • How to develop a comprehensive marketing plan and calendar
  • Sharing impactful stories that reach donors
  • How fundraising and marketing overlap
  • Fundraising communications with a high return on investment
  • Choosing the best marketing platforms for your fundraising efforts
  • Organizing your fundraising influencers
Webinar 5: Fundraising Campaigns
  • Various campaigns that support fundraising efforts
  • Choosing the best campaign
  • Fundraising campaign prep
  • Coordinating the active phase of a campaign
  • The importance of campaign stewardship
  • Crafting campaign narratives
Development Director Certification
Live Session
Certification

5 Live Sessions

Each 60 Minutes

Monday - Friday

Q&A Included

Date Options

$608.00
Qty
All
Add On Demand Recordings to your Live Sessions
On Demand Recordings only (Available now)
Recommended Audience
Who Should Attend?
  • Development directors and managers
  • Fundraising professionals
  • Donor relations managers
  • Marketing managers
  • Major gift directors
  • Planned giving directors
  • Grant writers
  • Executive directors/CEOs
  • Board members
  • Senior management
  • Volunteer coordinators
  • Program directors
  • Professionals aspiring to become development directors
About

Expert Presenter

Mary Gladstone-Highland
  • Certified Nonprofit Professional
  • Fourteen years of experience leading organizations
  • Graduate of the Maxwell School of Citizenship & Public Affairs at Syracuse University
  • Master of Public Administration
  • Certificate in Advanced Study in Conflict and Collaboration
  • Certified Fund Raising Executive
  • Has raised over $3.4 million for numerous organizations over the past five years

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