Don’t get stuck running unsuccessful events. Choose more profitable post-pandemic activities.

As the pandemic subsides, you are likely eager to start planning events again. Many nonprofits are addicted to special events but don’t understand how to choose events that make sense for their organizations. You need to determine the hard costs, soft costs, and opportunity costs of any special event you are proposing.

You can choose suitable events, make the most of them, and replace less profitable events with more productive activities.

• Why are nonprofits addicted to special event fundraising?
• How many events are too many?
• How can you evaluate the efficacy of events?
• What events should you choose for your nonprofit?

• Nonprofit chief executives
• Executive directors
• Board members
• Development staff
• Program directors
• Consultants
• Legal counsel
• Senior management
• Marketing staff
• Financial staff
• Fundraisers