Erica Waasdorp is President of A Direct Solution. Erica lives and breathes direct response and fundraising and can be considered a philanthropyholic. She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress. Erica published two books on monthly giving: Monthly Giving. The Sleeping Giant and Monthly Giving Made Easy, a How-To Guide. Erica regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.