Do you offer excellent customer service to students? Learn the secrets that will help your institution.

In light of continuing decline in college enrollment, colleges and universities are facing an urgent call to action. As decision day looms, it's imperative for institutions to prioritize student recruitment, retention, and satisfaction like never before.

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In today's competitive landscape, as students question the return on investment, improving customer service is critical for higher education institutions to retain students, to receive adequate funding, and to thrive as organizations.

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Educational institutions have just as much incentive as any traditional business to deliver stellar customer service. Students, families, and other stakeholders need to feel welcomed, included, and at home.

Everyone on campus plays a role in student recruitment and retention; therefore, everyone must provide excellent customer service.

• How does customer service apply to higher education?
• Who are the customers at these institutions?
• How does customer service impact the college as a whole?
• What common customer service problems must you avoid?
• What staff members should focus on customer service?
• How can your institution provide exemplary customer service?

• Presidents
• Chancellors
• Provosts
• Vice presidents
• Vice provosts
• Deans
• Associate and assistant deans
• Academic department chairpersons
• Faculty development staff
• Diversity and equity professionals
• Student affairs professionals
• Faculty
• Registrars
• College recruiters
• College admission administrators