How to Write a Better Annual Report

Your 2022 Annual Report: Use 5 easy strategies to make it more compelling for donors.

Now that 2022 is over, you can announce your organization’s results and extraordinary impact throughout the year in an annual report. Many nonprofits fail to recognize the importance of this document, seeing it more as a financial requirement than a marketing opportunity.

By changing the process and participants, you can make your organization’s annual report a shining tribute to its accomplishments. Donors will embrace the information to celebrate, justify, and expand their support.

• Building your annual report from a fundraising perspective
• Typography and the messages it conveys
• Graphic design standards you can apply without a designer
• Content to include
• Information to leave out