Is It Worth It? How To Do A Cost Analysis Of Your Fundraising Event

Are your fundraising events worth it? Learn how to calculate the return on investment for 2022.

With people slowly getting back to larger in-person activities, you are likely planning fundraising events for 2022. Before delving into the year, now is the perfect time to step back, look at the numbers, and determine which events are really worth the cost.

Running an event can be a risky venture, especially in the post-pandemic era. You can lose money even before allocating indirect costs, but events are often a gateway into your organization for new donors.

You need to weigh the costs against the expected return before embarking on your event plan for this year.

• How do fundraising and friendraising differ?
• What are the hidden costs of fundraising events?
• How can you examine previous events to predict future returns?
• What new perspective should you have when considering future events?