10 Reasons To Change Your Giving Tuesday Strategy

Still stuck on Giving Tuesday? Try something new this year. Discover a better approach, stop wasting time, and get more donations.

With November 30 just around the corner, you are probably thinking, “How do I get noticed on Giving Tuesday!?” The short answer: you don’t.

The pressure to post big fundraising numbers on the Tuesday after Thanksgiving can be overwhelming for nonprofit leaders.

It is almost impossible for a small-to-midsized nonprofit to get noticed when all the attention goes to the big guys. The good news is that there is a way to buck the trend and avoid investing a lot of time and energy into a low-yield “holiday.”

• How did Giving Tuesday come into being?
• Why are most nonprofit leaders mistaken about the value of Giving Tuesday?
• How is investing effort in Giving Tuesday hurting your fundraising proceeds?
• What alternatives to Giving Tuesday should you consider?
• How should you explain why you’re lying low on Giving Tuesday?
• What November fundraising secrets can enable you to trade Giving Tuesday for a month-long fundraising factory?