Year-End Giving Certification

Nonprofit fundraising superstar Mary Gladstone-Highland will share tactics you can use immediately to transform your year-end campaign. You will benefit from proven strategies founded in results and innovative ideas you have not heard before and earn a prestigious certification. Participants will receive sector-specific resources and real-life examples of the best practices in action.

Sessions Included:

  • Foundations Of Individual Giving
  • Donor Management Software
  • Process And Approach
  • Crafting Impactful Messages
  • Giving Tuesday
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Training Overview

Get more donations from your 2021 year-end campaign. Learn practical steps and innovative ideas 
to increase contributions.

It is time to start planning! December annual appeals typically generate over 30% of all charitable giving, and nonprofit contributions should be particularly strong at the end of 2021. Instead of living with the mediocre returns of your previous campaigns, you can overhaul this year’s appeal to elicit far greater individual donor support.

To help you maximize your results, we created a five-part certification program that will give you renewed passion and tools for success. The meaningful certification will prove your knowledge and power your career into the future.

Year-End Giving Certification

Webinar 1: Foundations Of Individual Giving

  • Strategic approaches to individual giving
  • The role of year-end giving
  • Understanding the importance of individual giving
  • Knowledge of the philanthropic giving statistics
  • How to create an organizational culture of philanthropy

Webinar 2: Donor Management Software

  • The role of donor management software
  • Best practices for utilizing donor management software
  • Benefits of donor management software
  • Setting up the software to serve your needs
  • How to use the software in year-end campaigns

Webinar 3: Process And Approach

  • How to develop a strategic year-end campaign process
  • Campaign strategies
  • Developing a calendar of year-end activities
  • Benefits of each campaign strategy
  • How to choose the best strategies for your organization
  • How to create a diversified approach

Webinar 4: Crafting Impactful Messages

  • How to create a case statement for support
  • Campaign messaging
  • How to articulate organizational needs and impacts
  • How to write messages that resonate with donors
  • How to highlight clients

Webinar 5: Giving Tuesday

  • How to create a case statement for support
  • The history and success of Giving Tuesday
  • Including Giving Tuesday in year-end efforts
  • Giving Tuesday history and statistics
  • The role Giving Tuesday plays in individual giving
  • Best practices for Giving Tuesday approaches
Recommended Audience
Who Should Attend?
  • Chief executives
  • Executive directors
  • Board members
  • Nonprofit counsel
  • Senior management
  • Financial staff
  • Managers
  • Development staff
  • Volunteer coordinators
  • Program directors
  • Fundraising professionals
  • Donor relations managers
  • Marketing managers
  • Major gift directors
  • Planned giving directors
  • Grant writers
What's included
Training includes
  • Year-End Giving Certification
  • All resources and training materials

Expert Presenter

Mary Gladstone-Highland
  • Certified Nonprofit Professional
  • Fourteen years of experience leading organizations
  • Graduate of the Maxwell School of Citizenship & Public Affairs at Syracuse University
  • Master of Public Administration
  • Certificate in Advanced Study in Conflict and Collaboration
  • Certified Fund Raising Executive
  • Has raised over $3.4 million for numerous organizations over the past five years